Brief​

​

For the theatrical release of PROJECT HAIL MARY, we partnered with top-tier creators across four strategic pillars - events, paid partnerships, gifting and activations - to build buzz, drive social engagement and amplify awareness in the lead-up to release.

​

Strategy​

​

Across the campaign, we activated a diverse mix of space and science, pop culture, lifestyle, entertainment and genre creators. This approach allowed us to tap into distinct communities and audiences, extending the film’s reach and building awareness and engagement across multiple interest areas.