Brief​

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To support the Premier League Trophy Tour Down Under, we brought creators and fans together to amplify the tour across Sydney and Melbourne, generating excitement and conversation around the experience.

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Strategy​

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We brought together creators from sport, entertainment, family, gaming and lifestyle to connect the Trophy Tour with a broad cross-section of football fans.

 

Creators attended Fan Festival events, capturing the atmosphere and sharing their experiences alongside Arsenal great Theo Walcott and the iconic Premier League Trophy.