Disclosure Day
Client – Universal Pictures
Brief
For the theatrical release of DISCLOSURE DAY, we partnered with influential personalities to drive awareness and conversation, working with creators who could celebrate Steven Spielberg’s involvement, spotlight the film’s cast and position the movie as a modern action thriller, while teasing the wider mystery at its core.
Strategy
Across multiple touchpoints, we strategically partnered with creators spanning entertainment, lifestyle, astronomy and pop culture, allowing us to tap into diverse audiences and build intrigue around the film’s key themes.
The campaign included inviting creators to preview events across Australia, as well as in LA and New York, alongside paid creative partnerships designed to bring the film’s themes to life, spotlight its cast and build excitement around the return of Steven Spielberg.
Results
Over 1,700,000 social media interactions
(views, likes, comments, shares)
Paid creative with some of Australia's leading cinephile creators including Ashlee Pradella, Cinema Council and The MacFarlane Bros.
Over 100 creators across the key genres of entertainment, film, space and pop-culture profiled and invited to preview screenings around the country.
