Disclosure Day
Client – Universal Pictures
Brief
For the theatrical release of DISCLOSURE DAY, we leveraged influential personalities to drive awareness and conversation, partnering with creators who could celebrate Steven Spielberg’s involvement, highlight the film’s cast, and position the movie as a modern action thriller while teasing the wider mystery at its core.
Strategy
Across multiple touchpoints, we worked strategically with creators from key genres such as entertainment, lifestyle, astronomy and pop culture.
Campaign included inviting partners to preview events both across Australia and in LA & New York as well as collaborating on paid creative partnerships to highlight the key themes of the film and celebrate the return of Spielberg.
Results
Over 1,700,000 social media interactions
(views, likes, comments, shares)
Paid creative with some of Australia's leading cinephile creators including Ashlee Pradella, Cinema Council and The MacFarlane Bros.
Over 100 creators across the key genres of entertainment, film, space and pop-culture profiled and invited to preview screenings around the country.
