Brief​

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For the theatrical release of MORTAL KOMBAT II, we partnered with top-tier creators to generate mass social awareness across the campaign, bringing together passionate franchise fans and the wider movie-going audience.

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Strategy​

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We tapped into the fandom at the heart of MORTAL KOMBAT II, creating high-impact moments that brought the film to life both on and off screen.

 

This included content collaborations with cast members Karl Urban, Jessica McNamee and Josh Lawson, alongside Australia’s leading cosplayers, who recreated film-accurate looks for the Australian Premiere.

 

We also brought creators together for major premiere screenings across the Gold Coast, Sydney and Melbourne, creating memorable moments that translated into engaging social content.