Evil Dead Burn
Client – Sony Pictures
Brief
For the theatrical release of EVIL DEAD BURN, we leveraged the support of franchise enthusiast and a mainstream movie going audience to generate mass social awareness for the film locally.
Strategy
Across multiple beats running concurrently, we worked strategically with creators from key genres such as cosplay, pop-culture, entertainment, sfx and lifestyle.
The campaign included inviting partners to preview events both across Australia, themed mailers and bespoke creative content integrating themes and imagery from the franchise.
Results
Over 5,000,000+ social media interactions (views, likes, comments, shares)
A total of 10 burn cakes were sent out to Sydney based creators including Insert Richie, Peyton Cole and
Themed creative content from leading pop-culture and sfx makeup creators Caleb Finn and Brandon Scott