Evil Dead Burn
Client – Sony Pictures
Brief
For the theatrical release of EVIL DEAD BURN, we brought together passionate franchise fans and the broader movie-going audience to build local awareness and excitement around the film.
Strategy
We tapped into the distinctive world of the EVIL DEAD franchise through creators spanning cosplay, pop culture, entertainment, SFX and lifestyle, using a mix of experiences and content to bring the campaign to life.
From preview events across Australia to themed 'burn cake' mailers and bespoke creative content, each touchpoint was designed to immerse creators in the franchise and inspire content that captured the film’s iconic themes and imagery.
Results
Over 5,000,000+ social media interactions (views, likes, comments, shares)
A total of 10 burn cakes were sent out to Sydney based creators including Insert Richie, Peyton Cole and Criss Scortezz.
Themed creative content from leading pop-culture and sfx makeup creators Caleb Finn and Brandon Scott
