Mortal Kombat II
Client – Warner Bros.
Brief
For the theatrical release of MORTAL KOMBAT II, we leveraged top tier creators to generate mass social awareness for the film across multiple beats, partnering with a mix of core franchise fans and a broader movie-going audience.
Strategy
We engaged creators across multiple touchpoints that included producing content with cast members Karl Urban, Jessica McNamee and Josh Lawson, Australia’s best cosplayers creating film-accurate cosplays at the Australian Premiere and massive screenings in the Gold Coast, Sydney and Melbourne.
Results
Over 15,000,000 social media interactions across Instagram and TikTok
Creative content with social media heavy hitters such as FinnOsho, Adele Samus and Tom Sharpe
Over 100 creators across the key genres of entertainment, pop culture, film, lifestyle and gaming participated in the campaign
