The Batman
Client – Warner Bros Pictures
Brief
Our brief for the release of THE BATMAN was to devise a digital influencer campaign that would re-ignite the passion of the classic superhero in longstanding fans of the character, whilst also reaching a younger audience by amplifying the cooler aspects of this new iteration.
Strategy
Our campaign identified and recruited key personalities from the genres of cosplay, geek, pop culture, gaming and lifestyle to both create content around the themes of the film and attend nationwide event premieres. We also mobilised the DC FILM CREW, a collection of influencers to work as DC Ambassadors across their major film releases starting with THE BATMAN. Influencers were briefed to produce content that encapsulated the darkness of Gotham in their own style.
Results
Over 1.8 million social media interactions (Views, Likes, Comments, Shares
Total reach of over 3 million
Across 50 influencers, our digital campaign for THE BATMAN generated 1,872,719 social media interactions with the creative campaign accounting for over 1.2 million social media interactions and the screening campaign over 600,000.
