top of page
Playmaker Digital Logo
Jurassic World 2.jpeg

Jurassic World: Dominon

Client – Universal Pictures


Across several campaign beats, our brief for JURASSIC WORLD: DOMINION was to engage an array of top-tier influencers across key genres such as pop-culture, gaming, lifestyle, illustration, tween, teen, and reality TV to generate mass social media awareness for the release of the film.


Our strategy focussed on consolidating awareness of the film in the months leading up to the release, working with key influencers from a creative perspective. This included utilising the global press junket with local creator Ozzy Man reviews, sending partners to the LA Premiere, amplifying awareness of a Melbourne based mural activation and recruiting influencers across the country to attend and post from their local state premieres.

Jurassic World 2.jpeg
Jurassic World 2.jpeg



Over 2 million social media interactions


Total Reach of over 4 million

The digital campaign for JURASSIC WORLD: DOMINION generated over 2,000,000 social media interactions (likes, comments, shares) through creative influencer content, Premiere events and themed activations.

bottom of page