Jurassic World: Dominon
Client – Universal Pictures
Brief
Across several campaign beats, our brief for JURASSIC WORLD: DOMINION was to engage an array of top-tier influencers across key genres such as pop-culture, gaming, lifestyle, illustration, tween, teen, and reality TV to generate mass social media awareness for the release of the film.
Strategy
Our strategy focussed on consolidating awareness of the film in the months leading up to the release, working with key influencers from a creative perspective. This included utilising the global press junket with local creator Ozzy Man reviews, sending partners to the LA Premiere, amplifying awareness of a Melbourne based mural activation and recruiting influencers across the country to attend and post from their local state premieres.
Results
Over 2 million social media interactions
Total Reach of over 4 million
The digital campaign for JURASSIC WORLD: DOMINION generated over 2,000,000 social media interactions (likes, comments, shares) through creative influencer content, Premiere events and themed activations.
