Ride Like A Girl - New Backround.jpg

Ride Like A Girl

Client - Transmission Films

Brief​

Our social media campaign for Ride Like A Girl was designed to maximise awareness for the release of the film across both Facebook and Instagram, using a strategic combination of both organic and paid content. Our key communication objective was to ensure the film was positioned as an inspirational must-see story for all the family.

Strategy​

Our content strategy focussed on creating and sharing compelling materials that played on the key themes of the film; such as beating the odds, the power of family and female empowerment. In addition, we supported and shared audiences in on the Australia wide promotional tour.

Ride Like A Girl - New Backround.jpg
Ride Like A Girl - New Backround.jpg

Results​

Increased total followers on official accounts by 141%

Total reach of over 4 million.

In the week of release, RIDE LIKE A GIRL was the number one film in Australia. The social media campaign amassed a total campaign reach of over 4 million people across Facebook and Instagram, increasing the total followers of the official accounts by over 141%.  

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