Ride Like A Girl
Client - Transmission Films
Brief
Our social media campaign for Ride Like A Girl was designed to maximise awareness for the release of the film across both Facebook and Instagram, using a strategic combination of both organic and paid content. Our key communication objective was to ensure the film was positioned as an inspirational must-see story for all the family.
Strategy
Our content strategy focussed on creating and sharing compelling materials that played on the key themes of the film; such as beating the odds, the power of family and female empowerment. In addition, we supported and shared audiences in on the Australia wide promotional tour.
Results
Increased total followers on official accounts by 141%
Total reach of over 4 million.
In the week of release, RIDE LIKE A GIRL was the number one film in Australia. The social media campaign amassed a total campaign reach of over 4 million people across Facebook and Instagram, increasing the total followers of the official accounts by over 141%.
