Birds of Prey movie poster

Birds of Prey

Client - Roadshow Films

Brief​

Our event campaign for Birds of Prey saw us leverage social influencers to amplify digital awareness of a Harley Quinn themed breakroom in Sydney. As well as publicising the film, our main aim was to drive social media conversation and increase footfall. 

Strategy​

We profiled and recruited lifestyle, entertainment, pop-culture, and geek culture influencers to attend their own exclusive breakroom sessions and share the experience with their fans. Whilst the focus was on genre talent overall, it was vital to ensure these influencers could also engage a large Australian audience. 

Birds of Prey movie poster
Birds of Prey movie poster

Results​

675k Social Interactions

Total reach of over 2.5 million.

The BIRDS OF PREY influencer campaign generated over 675,000 direct social interactions. This amounted to a total reach of over 2.5 million. Coverage was generated across Instagram and TikTok to reach a younger audience in the main. 

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Influencer Marketing
Social Media
Public Relations