Brief​

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Our event campaign for Birds of Prey saw us leverage social influencers to amplify digital awareness of a Harley Quinn themed breakroom in Sydney. As well as publicising the film, our main aim was to drive social media conversation and increase footfall. 

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Strategy​

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We profiled and recruited lifestyle, entertainment, pop-culture, and geek culture influencers to attend their own exclusive breakroom sessions and share the experience with their fans. Whilst the focus was on genre talent overall, it was vital to ensure these influencers could also engage a large Australian audience.